We believe that a quality and well executed project with unique design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your vision, strengths, messages and priorities.
To ensure that our results aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.
A Four-Phase Approach to Design and Development Excellence
Phase I: Research
Before any actual creative work begins, B&P conducts extensive background research. We will meet with you to understand your goals, audience needs and project expectations. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
Phase II: Design
When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in on our main creative ideas.
Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver our concepts for your evaluation.
Phase III: Implementation
After selecting the desired concept, we begin execution. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with any third-party vendors to make sure that the finished product meets your expectations.
Phase IV: Evaluation
After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.